Reader Profile

Weekend Gardener readers are:

  • Mature, middle aged, ie Generation X, Babyboomers and elderly

  • 90.8% readers aged 35 and over

  • 46.1% readers aged 50-64

  • 16.9% readers 65+

  • Home owners - 90.7% own their own home

  • Keen gardeners - Mean gardening experience = 5.8 (Beginner – 1: Expert 10)

  • 72% of readers buy Weekend Gardener from Supermarkets

  • Loyal readers - 76% of readers keep Weekend Gardener six months or indefinitely or collect the magazine

  • 70.5% of readers kept Weekend Gardener as a reference

  • Practical advice - 90.4% of readers buy Weekend Gardener for “its practical information”

  • Unique content - 40% of readers say WG provides information not available in other NZ gardening magazines

  • Active gardeners - Average reader spends 6.4 hours or more per week in garden

  • Average reader makes 20 visits to garden centre (spending $400) a year

  • 88.8% of WG readers say magazines are their major source of garden information

Sources: AC Nielsen, Weekend Gardener readership survey

WHAT OUR READERS SAY

Weekend Gardener has a more down to earth aspect than New Zealand Gardener and it is for real gardeners . – Susan Willowburn, Mosgiel

“Weekend Gardener gets better and better.” – Beverly Van Den Bosch, Kaitaia

“Always a good variety of articles.” - Jenny Bennett, Opunake

“Weekend Gardener’s Plant Doctor keeps my garden looking good.” – Joy Vartha, Manawatu

“Weekend Gardener is full of wonderful ideas … I love reading about other peoples gardens – there are so many ideas.” – J. Barbarich, Mangere

“Weekend Gardener is excellent for new gardeners – always interesting.” – Mrs MH Brewster, Tuakau